Supertech EV, an emerging player in India’s electric vehicle industry, has expanded its portfolio with the launch of its MAXX Autos and Zapster Scooters. The launch marks a strategic move to strengthen its presence in India’s rapidly growing two- and three-wheeler EV market. The company also announced promotional savings and financing plans aimed at making EV adoption more accessible for businesses and individual buyers.
A Bold Bet on Affordable EV Mobility
The primary keyword, Supertech MAXX Autos, anchors the company’s push to meet rising demand in the passenger and logistics EV segments. The newly launched Passenger MAXX and Cargo MAXX models offer a range of up to 140 kilometres on a single charge, with a top speed of 45 km/h.
The Zapster and Zapster Pro scooters target urban commuters and fleet operators, promising up to 65 km/h in speed and the convenience of removable lithium-ion batteries. This feature allows users to charge batteries at home or at decentralized charging stations.
“We believe that the future of mobility in India is electric,” said Anil Mehra, Managing Director of Supertech EV. “With MAXX and Zapster, we are bringing reliable, efficient, and affordable solutions that fit India’s real mobility needs.”
Manufacturing Expansion to Support Scale
The company has inaugurated a new manufacturing facility in Bahadurgarh, Haryana, with a production capacity of 36,500 units annually. This facility will assemble both two- and three-wheeler EVs, helping Supertech scale its operations and shorten delivery times.
According to the Society of Manufacturers of Electric Vehicles (SMEV), India’s EV market registered 1.4 million units in FY 2024–25, reflecting a 42% year-on-year growth. Three-wheelers and scooters account for nearly 75% of those sales.
“Domestic manufacturing is the backbone of India’s EV strategy,” said Dr. Arjun Sen, transport economist at the Indian Institute of Technology (IIT) Delhi. “Companies like Supertech are playing a crucial role by localising production and reducing dependency on imported components.”
Competitive Pricing and Financing Incentives
To encourage early adoption, Supertech is offering launch discounts, low-interest financing, and lease-to-own options through partner NBFCs (Non-Banking Financial Companies). The company did not disclose exact discount amounts but said buyers could access customized payment plans and flexible tenures.
Industry observers say pricing strategy will be critical. Competing models from Ola Electric, Euler Motors, and Mahindra Electric already dominate the mid-tier market. By offering competitive total cost of ownership, Supertech aims to win customers in both rural and urban India.
How Government Policy Is Boosting EV Growth
India’s Faster Adoption and Manufacturing of Hybrid and Electric Vehicles (FAME II) scheme provides subsidies to manufacturers and consumers. Buyers of electric three-wheelers and scooters can claim benefits ranging from ₹15,000 to ₹50,000, depending on battery capacity.
Several states, including Delhi, Maharashtra, and Tamil Nadu, offer additional state-level incentives, such as road tax waivers and scrappage bonuses. The Union Ministry of Heavy Industries has also announced battery-swapping interoperability guidelines, which could benefit companies offering removable battery systems like Zapster.
“Policy certainty and financial incentives have been key drivers of EV adoption,” said Kavita Sharma, Senior Analyst at the Centre for Policy Research (CPR). “Manufacturers that align their products with these frameworks stand to benefit the most.”
Battery Technology and Safety Features
Supertech’s new lineup features 48V lithium-ion battery systems with an expected lifespan of up to 5 years. The batteries support fast charging in 4–5 hours and standard charging in 6 hours.
The MAXX autos are equipped with a differential rear axle system, enhanced suspension, and regenerative braking, improving both efficiency and safety. The scooters come with anti-theft alarms, digital display dashboards, and mobile app connectivity for location tracking and maintenance alerts.
The company has applied for Automotive Research Association of India (ARAI) certification, ensuring compliance with national safety and performance standards.
Meeting Urban and Rural Mobility Needs
Fleet operators and delivery startups are expected to be early adopters of the MAXX Cargo series. Supertech has initiated pilot programs with e-commerce logistics firms in Delhi and Gurugram. The company is also targeting rural transport operators who traditionally rely on diesel autos.
“Electric autos are cheaper to run and easier to maintain,” said Rajesh Kumar, a last-mile delivery operator in Gurugram who participated in a Supertech pilot program. “Our fuel costs have dropped by nearly 70%.”
The scooters are being marketed to college students, office commuters, and gig workers. The company’s early bird financing schemes are expected to boost uptake in Tier 2 and Tier 3 cities.
EV Adoption and India’s Climate Goals
India has committed to achieving Net Zero emissions by 2070. Transportation accounts for 13% of the country’s greenhouse gas emissions, according to the Ministry of Environment, Forest and Climate Change. A rapid shift to electric mobility, particularly in two- and three-wheelers, can make a measurable difference.
A BloombergNEF report projects that by 2030, 80% of India’s EV sales will be concentrated in these two segments. With lower running costs, quick charging, and expanding infrastructure, vehicles like MAXX and Zapster could help accelerate this transition.
India’s Position in the Global EV Transition
[IMAGE/CHART PLACEHOLDER: ALT TEXT: “Line graph comparing EV adoption trends in India, China, and Southeast Asia.”]
Description: A chart showing annual EV registration trends across three key markets.
Globally, India is the third-largest EV two-wheeler market after China and Vietnam. Analysts say the country is well-positioned to become a manufacturing hub for affordable EVs, especially if battery supply chains strengthen.
“India is not competing with premium EV markets,” said Nidhi Batra, Asia Mobility Analyst at BloombergNEF. “Its strength lies in scalable, low-cost, and practical electric mobility — and companies like Supertech are building exactly in that space.”
Supertech’s Future Roadmap
The company plans to invest ₹250 crore over the next three years in research and development, product upgrades, and expanding its dealer network. It is also exploring export opportunities in Nepal, Sri Lanka, and Bangladesh, where demand for affordable EVs is growing.
Supertech has entered discussions with several private charging infrastructure providers to deploy fast-charging stations at urban hubs and along delivery routes. A company spokesperson said it aims to establish 1,000 charging touchpoints by 2027.
Outlook
Supertech’s expansion of MAXX Autos and Zapster Scooters reflects a broader transformation in India’s mobility landscape. By combining local manufacturing, financial accessibility, and supportive policy environments, the company is positioning itself to play a key role in the country’s EV transition.
However, industry experts caution that infrastructure development, battery recycling, and charging network interoperability remain critical hurdles. Addressing these challenges will determine how quickly EV adoption can scale beyond urban centres.
