Bajaj Electric Scooter Price Slash is generating nationwide attention after headlines linked the company’s electric vehicle lineup with a 251-kilometre range and premium features. While the figure applies to Bajaj’s GoGo three-wheeler, the sharp price reduction in its Chetak scooter series is a calculated move to capture a bigger share of India’s competitive electric vehicle (EV) market.
Bajaj’s Strategic Pricing Move
Bajaj Auto Limited has lowered the entry price of its Chetak electric scooter to ₹99,990 for the base variant in select cities. Higher-end models remain above ₹1.2 lakh ex-showroom. The announcement was made at the company’s Pune headquarters earlier this month.
This price adjustment comes as Bajaj seeks to strengthen its position against Ola Electric, Ather Energy, and TVS Motor Company, which dominate India’s EV two-wheeler segment. Bajaj, traditionally known for its petrol scooters and motorcycles, is signaling a decisive shift toward electrification.
“We are entering the next phase of mass EV adoption in India,” said Rakesh Sharma, Executive Director at Bajaj Auto, in an official statement. “Lowering the entry price will help accelerate consumer transition to electric mobility.”
A Brief History of Bajaj’s EV Journey
Bajaj Auto launched its first Chetak Electric scooter in January 2020, reviving a legacy brand name. Initially targeted at premium buyers, the scooter was positioned as a design-forward, urban mobility solution. Early adoption was modest due to high costs and limited charging infrastructure.
The company gradually expanded distribution, improved range, and introduced multiple variants. The 2025 Chetak 35 series, with up to 153 km claimed range, represents the most mature generation yet. The recent price slash indicates a clear intent to make EV ownership mainstream, not just aspirational.
The 251KM Range: Clarifying the Headlines
Much of the media buzz stems from reports linking Bajaj with a 251KM range. This figure, however, belongs to Bajaj GoGo P7012, a newly launched electric three-wheeler.
The GoGo P7012 features a large lithium-ion battery designed for cargo and passenger use, targeting fleet operators. It is priced at approximately ₹3.83 lakh ex-showroom and is aimed at commercial adoption. The Chetak scooter, by contrast, has a maximum claimed range of 153 km in its 3.5 kWh variant.
Analysts say this range differential reflects two very different product strategies: commercial vehicles prioritising endurance versus urban scooters balancing weight, cost, and daily usability.
Technical Features: More Than Just Price
The Chetak 35 series comes with a 3.5 kWh lithium-ion battery, IP67-rated water and dust resistance, and a top speed of 73 km/h. Charging from 0 to 80% takes around 3 hours 50 minutes using a standard home charger. Bajaj has also focused on design, using a steel body shell and premium fit and finish.
Smart connectivity is a growing priority. The scooter features a Bluetooth-enabled digital console, turn-by-turn navigation, and over-the-air (OTA) software update capabilities. Such features are increasingly becoming standard in the premium EV scooter segment.
“Our customers now expect their scooter to be as connected as their smartphone,” said Ananya Deshmukh, Head of Product Development at Bajaj Auto. “We’ve invested heavily in software as well as hardware.”
Consumer and Market Reactions
In major cities like Pune, Bengaluru, and Delhi, early buyers and dealers have reported an uptick in footfall since the pricing announcement. For many potential buyers, the sub-₹1 lakh barrier is psychologically significant.
“I was considering a petrol scooter, but with the price drop, the Chetak has become a real option,” said Amit Sinha, a 28-year-old professional in Pune.
Dealers also report an increase in test rides and pre-bookings. Bajaj plans to expand its Chetak Experience Centres from 200 to over 400 locations nationwide by mid-2026.
Growing Competition in India’s EV Sector
The EV two-wheeler segment is one of the fastest-growing automotive categories in India. Data from the Society of Manufacturers of Electric Vehicles (SMEV) shows sales crossed 1.2 million units in FY 2024–25, a 46% increase from the previous year.
- Ola Electric leads the segment, focusing on direct-to-consumer models.
- Ather Energy appeals to performance-oriented buyers.
- TVS Motor Company has gained ground with its iQube.
- Bajaj aims to win on price, brand trust, and build quality.
Dr. Nisha Menon, transport policy expert at IIT Delhi, notes,
“India’s EV scooter market is entering a decisive phase. Companies that offer both value and reliability will define the next growth curve.”
Bajaj Electric Scooter Policy, Incentives, and EV Goals
The Indian government’s Faster Adoption and Manufacturing of Electric Vehicles (FAME-II) scheme offers incentives of up to ₹15,000 per kWh of battery capacity. Additional state subsidies in Maharashtra, Delhi, and Gujarat further reduce consumer costs.
India aims for 80% of two-wheeler sales to be electric by 2030, according to the Ministry of Heavy Industries. Policy clarity and infrastructure rollout will be critical to achieving this target.
Global Context and Environmental Impact
India’s EV market is part of a global shift toward low-emission transportation. According to the International Energy Agency (IEA), two- and three-wheelers account for a large share of transport emissions in developing countries. Transitioning them to electric power is considered a cost-effective climate strategy.
Lower upfront pricing, combined with reduced running costs, can significantly accelerate adoption. Each electric scooter on Indian roads, on average, saves about one tonne of CO₂ annually, according to an analysis by the Council on Energy, Environment and Water (CEEW).
Expert View: Battery Tech and Innovation
“Three-wheelers can house larger batteries, which explains the 251KM claim,” said Dr. Arvind Krishnan, battery systems researcher at Indian Institute of Science (IISc). “For scooters, achieving such range would require solid-state batteries or other advanced chemistries.”
Bajaj has hinted at ongoing R&D in next-generation energy storage, including faster charging and improved battery life cycles. Industry analysts expect incremental range improvements and possibly swappable battery solutions in the coming years.
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Outlook: What Lies Ahead for Bajaj and India’s EV Market
Bajaj’s price reduction strategy is likely to have a ripple effect. Competitors may respond with their own promotions or product launches to defend market share. Meanwhile, infrastructure players are expanding public charging networks to support increased adoption.
Industry watchers predict that by 2027, India’s EV scooter market could surpass 5 million annual unit sales. Innovation in affordability, battery range, and charging speed will shape the next growth wave.
Concluding Paragraph
The Bajaj Electric Scooter Price Slash is more than a discount—it reflects an evolving strategy in a transforming transportation sector. While the 251KM claim belongs to its commercial three-wheeler line, the scooter price adjustment could significantly boost adoption among middle-class consumers. As competition intensifies, Bajaj’s ability to balance cost, reliability, and innovation will determine its long-term standing in India’s electric mobility race.
