Bajaj Auto has announced a major discount on its CT 110 commuter motorcycle, alongside easy monthly instalment (EMI) options, in an effort to attract price-conscious buyers across India. The company’s move comes amid strong demand for affordable, fuel-efficient two-wheelers and intensifying competition in the commuter bike segment.
The new pricing and financing model are expected to make the CT 110 more accessible to students, delivery riders, and households in semi-urban and rural areas — groups that have traditionally driven the bulk of India’s two-wheeler market.
Bajaj CT 110 Price Drop and Financing Options Explained
Bajaj has reduced the ex-showroom price of the CT 110 by several thousand rupees, depending on the state. The new price positions the bike more aggressively against competitors in the 100–125cc segment. According to company representatives, the discount will apply across multiple variants, including the more rugged CT 110X.
The company has also introduced new EMI plans starting at just over ₹2,000 per month, with loan tenures extending up to three years. Financing is being offered through a mix of private banks and non-banking financial companies (NBFCs). Bajaj says the aim is to make the motorcycle affordable to buyers who might otherwise hesitate due to upfront costs.
“Affordable mobility is central to Bajaj’s vision,” said a senior sales executive at Bajaj Auto. “The CT 110 is one of our most trusted models, and these offers are meant to reach people who depend on their two-wheeler every day for work, education, and essential travel.”
Bajaj CT 110 Engine, Mileage, and Key Specifications
The Bajaj CT 110 is powered by a 115 cc single-cylinder, air-cooled engine, designed to deliver reliable performance at low running costs. The motorcycle offers around 8.5 horsepower and is equipped with a four-speed gearbox. The company advertises a mileage figure of up to 75 km per litre under standard test conditions, making it one of the more fuel-efficient models in its segment.
In real-world riding, the bike typically delivers mileage between 65 and 72 km per litre, depending on terrain, rider habits, and maintenance. The 11-litre fuel tank provides a long range between refills — a key factor for daily commuters and rural riders.
The CT 110 is known for its rugged build, with a strong tubular frame, wide footrests, and spring suspension suitable for uneven roads. The CT 110X variant features a raised front fender, thicker crash guards, and a luggage rack at the back, making it popular among delivery riders.
Who the Offer Targets
The CT 110 has long been considered a “workhorse” in India’s motorcycle market. Its combination of low cost, strong mileage, and easy servicing appeals especially to:
- Rural households who use it for daily commutes and small-scale transport.
- Urban delivery riders in logistics, food, and e-commerce sectors.
- Students and first-time buyers seeking a reliable and economical vehicle.
- Self-employed workers who rely on motorcycles as essential tools.
Bajaj’s discount and EMI offers are expected to increase penetration in Tier II and Tier III cities, where cost and accessibility drive purchasing decisions.
Competitive Landscape: An Intensifying Battle
Bajaj’s decision comes amid heightened competition in the commuter motorcycle segment. Hero MotoCorp, TVS Motor Company, and Honda Motorcycle & Scooter India have all recently updated or discounted their entry-level bikes.
The commuter segment — bikes priced under ₹90,000 — accounts for the majority of India’s motorcycle sales. While premium motorcycles get attention in urban centres, entry-level models like the CT 110 dominate actual sales volumes.
A retired automotive marketing executive noted, “The fight for the entry-level customer has always been fierce. Price cuts like this are not just about short-term sales — they’re about building long-term loyalty and keeping riders in the brand ecosystem.”
Bajaj CT 110 Policy and Economic Context
The timing of this offer aligns with increasing fuel prices and ongoing efforts to make personal transport more affordable. With fuel costs putting pressure on households, bikes with higher mileage have become more attractive than ever.
Government infrastructure schemes are also improving road connectivity in rural areas, indirectly boosting demand for two-wheelers. Affordable motorcycles, with their low ownership costs and ease of maintenance, remain a preferred mode of transport for millions of Indians.
Additionally, financial institutions have become more flexible in offering small-ticket vehicle loans, enabling buyers without large savings to purchase motorcycles through structured EMI plans.
Electric Vehicles and Future Outlook
The discount on the CT 110 also reflects a shifting landscape. Electric two-wheelers are growing in popularity in metro cities, but their reach in rural India remains limited due to the lack of charging infrastructure and higher upfront costs.
By offering deeper discounts and easier financing on petrol-powered motorcycles, Bajaj appears to be strengthening its position in traditional segments, even as it develops its own electric offerings for future markets. Analysts believe this dual-track approach will be crucial as the market transitions gradually rather than overnight.
Expert Analysis: Why Price Matters in This Segment
Industry experts point out that in India’s commuter bike market, price sensitivity is exceptionally high. Even a discount of a few thousand rupees can influence thousands of purchase decisions. Add easy credit terms, and the effect multiplies.
“Most customers in this segment are not driven by aspirational features,” said an independent automotive consultant. “They’re driven by cost of ownership — purchase price, mileage, service cost, and ease of resale. Bajaj understands that and is playing directly to its strengths.”
Experts also note that Bajaj has a strong network of service centres, especially in rural areas, which supports the company’s push to expand its user base in smaller towns.
Consumer Reactions: Positive Early Response
Early reports from dealerships suggest that customer footfall has already increased since the announcement. Many prospective buyers are visiting showrooms to explore EMI options.
A small business owner in Lucknow, who uses a motorcycle for daily deliveries, said, “This offer came at the right time. I’ve been postponing my purchase because of the price. With the discount and low EMI, it fits into my monthly budget.”
Dealers expect sales to pick up further during the festive season, when demand for two-wheelers traditionally spikes.
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What Buyers Should Keep in Mind
Before purchasing, experts recommend buyers ask dealers for full cost breakdowns.
Key questions include:
- What is the on-road price, including registration, insurance, and handling charges?
- What interest rate and tenure apply to the EMI?
- Are there hidden costs like mandatory accessories or processing fees?
- What is covered in the warranty and service package?
- What is the delivery timeline?
Understanding these details can help buyers avoid unexpected expenses and ensure the offer truly matches their financial plan.
Broader Implications for the Market
This pricing strategy could set a precedent in the commuter motorcycle market. If Bajaj’s discount translates into strong sales growth, other manufacturers may follow with similar or deeper discounts and promotional financing.
The outcome could accelerate the already fast-moving entry-level segment, which remains the backbone of India’s two-wheeler industry. Analysts suggest that Bajaj’s success here could also give it a stronger base from which to expand its electric and premium offerings in the future.
